Datuk Azrin
Mohd Noor

Founder/Group CEO
Sedania Group

Datuk Noor Azrin bin Mohd Noor, Malaysian, aged 47, was appointed to the Board on 25 July 2014 as the Managing Director of the Group.

He graduated with a Bachelor of Law (Hons) from the University of Wolverhampton, United Kingdom in 1994. He is the founder of the Group and has more than twenty-two (22) years of working experience, eighteen (18) years in media and telecommunication industry and the remainder in legal and corporate banking.


Datuk Noor Azrin bin Mohd Noor began his career upon obtaining his law degree as a fresh, young legal executive following which he joined D&C Bank as Corporate Banking Officer in 1993. In 1995, he joined MEASAT, now known as the Astro as the Head of Entertainment and Sports, pioneering acclaimed shows namely “Roda Impian”, MTV Music Lip Service , Who Wants to be a Millionaire, as well as illustrious sports entertainment, the English Premier League, Italian Serie A, FIFA World Cup and the UEFA Champions League among others, earning him the nickname “Father of Football”.


In 2004, armed with the experiences gained in IP and media where he is an undisputed expert, Datuk Azrin established IDOTTV Sdn Bhd, now a wholly-owned subsidiary of SEDANIA Innovator Berhad (SIB).


He is also the author of three books, the first of them an MPH’s number 1 bestseller, “Non-Conforming”, the second published and co-authored in 2015 with his father, Yg. Arif Dato’ Mohd Noor, “Unplugged, #WillYouStillBeAMalaysianIn10Years?”, and the third “Stories For Our Children”.


Datuk Noor Azrin bin Mohd Noor does not hold any directorship in any other public corporation. Datuk Noor Azrin bin Mohd Noor and Noor Syafiroz bin Mohd Noor, the Executive Director of the Group are siblings.